Egypt's pavilion wins Best Stand Design and Best Stand Activation at WTM London
Egypt's pavilion at World Travel Market London, held from 3 to 5 November, won two of the show's awards, Best Stand Design and Best Stand Activation, in the year Egypt took part as a Premier Partner.
Egypt came home from World Travel Market London with two awards for its pavilion: Best Stand Design and Best Stand Activation. WTM London, which ran from 3 to 5 November, presented them to Sherif Fathy, the Minister of Tourism and Antiquities, CairoScene reported.
This was the first year Egypt took part in the London show as a Premier Partner, and the pavilion was built to match. It was developed by Mohamed Fares, co-founder of Alchemy Studio and founder of MF & Associates, with the Ministry of Tourism and Antiquities and the Egyptian Tourism Authority, and it was enlarged to make room for 110 Egyptian tourism companies and establishments.
Its theme was "Unmatched Diversities", the same line Egypt has been using in its winter campaign. Inside, the stand set ancient and contemporary culture side by side with Egypt's landscapes, from desert to beach, and ran an interactive experience about the country's history and what visitors can do there, with hospitality at the centre.
WTM London is the flagship of the World Travel Market shows, which also run every year in Cape Town, Sao Paulo, Riyadh and New Delhi. It is where tour operators, airlines and hotel groups meet to agree the next season's business, so a stand there is aimed at the trade rather than at holidaymakers.
For people in Cairo, the awards are a sign of how hard Egypt is selling itself to European travellers this winter. The same campaign put Egypt's "Unmatched Diversity" adverts on London's biggest screens during the show week.